Vaginal bleaching? Why, world?

I’m bronze, and I have a vagina. If I lived in India, I might be taught to bleach it.

Indian women face advertisements suggesting that they, in much of their brown-skinned beauty and glory, do just that to be more attractive and supposedly cleaner.

Most of us know the associations made between lightness and darkness with the former representing worthiness, cleanliness, and godliness. Maybe we will discuss white Jesus in another post.

Many communities of color deal with internalized racism and colorism’s residue. An African American friend told me that her cousin bought skin lightening cream, and although the (risky) process took months, she was able to bring her cocoa complexion to a more café au lait locale.

I dated an East Asian guy who told me I was beautiful, but admitted that he wished his honey complexion was “a wee bit lighter.”

It is amazing that as the globe browns the media employs multiculturalism, multiracialism and multiple hues in advertisement. But, it is also apparent that with progress made regarding inclusivity, whiteness is still property in the world.

Apparently reverence for recessive traits including light hair, eyes, limbs and faces is not stifling enough. The intimate bleaching market is now making headlines.

I learned about Clean And Dry Intimate Wash late last week on Jezebel. If you want your skin to crawl, read this: http://jezebel.com/5900928/your-vagina-isnt-just-too-big-too-floppy-and-too-hairyits-also-too-brown?tag=vaginas

One could use the euphemistically termed language of executives pushing these products or call this foolishness out for what it is:  an oppressive and inflammatory attack on women, and especially women of color.

Bollywood films put undue pressure on Indian women to conform to a Eurocentric aesthetic. Many of the women selected for roles in these films are not light skinned Indians. They are white British actresses who could not find work in their hometowns, and benefit from the skewed perceptions of some Indian audiences.

Telenovelas are not known to cast Afro-Latinas and darker skinned indigenous Latinas as objects of affection.

Criticisms of rap music videos have been similar. Although the video model industry is readily deemed déclassé after popular video models admitted that their jobs were oftentimes the result of their looks and for-hire sexual proclivities, in the early 2000s the video girl was the standard of beauty for many black women.

With the intimate bleaching market being relatively new, one can only imagine the adverse effects supporters of these products might experience.

The colonized mind that could give one the ok to strive for a more Aryan vagina needs affirmation and validation. What the user might get is a lighter genital region from products that contain sodium hydroxide, which is used in septic tank cleansers and drain declogging. Nothing like treating private areas like a sewage treatment system.

As if there isn’t enough shame perpetuated in communities seeking to control the autonomy and self-actualization of women, women and girls are socialized to believe that how they were born is not good enough for their partners, who undoubtedly are a reflection of their worthiness as individuals.

Maybe if your lady bits aren’t brown, your man will stick around.

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